Bulsara Advertising, a Rome, Italy-based creator of unconventional communication campaigns for large and high profile organizations, raised €350k in funding.
Backers included Filas, listed vc firm LVenture Group as well as some unnamed business angels.
The company intends to use the funds to accelerate expansion natiaonlly over the next 24 months and open a second office in Italy by 2013.
Led by Federico Roesler Franz, Bulsara Adv creates ad experiences by placing ads and leveraging multisensorial tools to areas such as toilet facilities, dressing rooms and nursery areas of universities, cinemas, theatres, airports, fitness centers, and commercial centers. Clients include Warner Bros Italia, among others.
The company is incubated by EnLabs.
FinSMEs
15/05/2013