AdEspresso, a Milan, Italy-based SaaS platform to manage and optimize Facebook Ads for SMBs and media agencies, joined Mountain View, CA-based 500 Startups accelerator.
They will receive up to $250k in funding, mentors & designers in residence, platform-specific strategies for customer acquisition, a workspace, etc.
Co-founded by CEO Massimo Chieruzzi (photo) and CTO Carlo Forghieri, AdEspresso provides users such as startups, merchants and small agencies with tools to quickly create, analyze and optimize Facebook Ads. The solution allows users to split test every aspect of their campaigns, create Facebook Ads, test everything from pictures, texts and landing pages to the targeting (sex, interests, age, etc.). An analytics dashboard offers insights to optimize campaigns.
Clients include Pirelli, Plasmon, Gruppo24Ore, Heinz, among others.
Dave McClure’s 500 Startups recently closed its second fund at approximately $44.1m (read here).
FinSMEs
29/10/2013