Slyce, a Toronto, Canada-based provider of a visual product search platform, secured $10.75m in funding.
The round was led by Beacon Securities with participation from PI Financial, Salman Partners, Harrington Global, AlphaNorth Asset Management and other private investors.
Led by Cameron Chell, CEO, and Mark Elfenbein, Chief Digital Officer, Slyce provides a mobile image recognition solution that enables a retailer’s customer to snap a smartphone picture of any item they find in the real world, or hover over any image online, and be instantly provided with all direct, or close-matching products from the retailer’s inventory which can be purchased instantly.
It can also integrate into social sharing apps or online publishing platforms, allowing content creators to transform the images they produce into purchasable links, automatically.
FinSMEs
04/03/2014