Yoyi Media, a China-based provider of precision targeted online advertising and marketing solutions for advertisers and media publishers, completed its Series A financing round.
The round was led by venture capital firms Steamboat Ventures and Gobi Partners.
The financing will enable the company to accelerate its business strategy and further enhance its advertising and brand building platforms to deliver additional functionality to marketers and capture a larger portion of China’s growing online advertising market.
As also stated by Junfeng Liu, Founder and CEO of Yoyi Media, this new funding will allow the company to expand its performance marketing solutions to help clients drive additional sales and revenue growth.
As also stated by Junfeng Liu, Founder and CEO of Yoyi Media, this new funding will allow the company to expand its performance marketing solutions to help clients drive additional sales and revenue growth.
Yoyi Media’s product suite enables businesses to reach key customers by delivering highly targeted advertising and other promotional materials based on a viewer’s individual characteristics, including age, profession, geographic location, income level and personal interests.
Customers include China’s top-ranked websites, as well as by some of the world’s most recognizable brands, including Audi, China Merchants Bank, Intel, Microsoft, and Nokia.
FinSMEs