MediaTrust, a New York City-based digital performance marketing company, has executed an $18.8m recapitalization.
The investment was led by Ropart Asset Management Funds of Greenwich, CT.
The announcement follows the recent acquisition by the company of Bardon Advisors, a Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
As also stated by Peter Bordes, CEO of MediaTrust, “this funding combined with the recapitalization strengthens the balance sheet, enables the company to effectively combine the resources of its two companies, and provides the resources to build an even more robust platform for online direct response advertisers.
“We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop”, he added.
MediaTrust’s management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Founded in 2004, MediaTrust operates offices in Los Angeles, Toronto, and Santa Barbara.
FinSMEs
10/05/2010