Reply.com, a San Ramon, CA-based provider of locally-targeted online marketing solutions, has raised $15m in debt financing from Hercules Technology Growth Capital (Nasdaq: HTGC)

As stated by the company’s Founder and CEO Payam Zamani, this loan facility allows the company “to more proactively consider relevant opportunities for acquisition”.

Reply.com has also announced that it has acquired certain assets of Contractors.com, a site helping homeowners locate reputable residential and commercial contractors in their communities.

Commenting on the transaction, Zamani was quoted as saying: “With the addition of Contractors.com to our family of offerings, we are confident our locally-targeted marketing solutions will reach companies and professionals in the home improvement industry more efficiently”.

Reply.com operates a proprietary auction marketplace that enables advertisers to acquire local and specific consumers on a cost-per-click or cost-per-lead basis.

08/06/2010