Practically Green, a Boston, MA-based operator of an online service that provides people with the knowledge to make green and healthy living decisions around the home, has received $750,000 in seed funding. The round was led by Boston-based angel group CommonAngels, which includes green consumer industry leader Stephen McDonnell, Founder and Chair of Applegate Farms.
The company intends to use the funding to build out its technology platform.
Practically Green is driven by a diagnostic tool that provides users with their current “green living profile”, as well as a proprietary engine then generates a customized set of recommendations designed to help people reduce energy, save water, reduce exposure to household toxins, and preserve natural resources. The service also allows to share with their friends and neighbours via their personal online social networks.
Practically Green was founded by CEO Susan Hunt Stevens. The executive team also includes Co-founder and Vice President of Product and Technology Jason Butler, and Director of Social Programming Sarah Finnie Robinson, a former launch programming director of iVillage.
In conjunction with the funding, John Landry and Chris Sheehan of CommonAngels join Practically Green’s board
The service went into open beta in July.
FinSMEs
04/11/2010