8thBridge, Inc. (formerly knows as Alvenda), a Minneapolis MN-based social commerce platform that merchants use to create social shopping experiences for their customers, has raised $10m in series B funding. The round was led by Trident Capital, with participation from lead Series A investor Split Rock Partners.
The company intends to use the capital to expand current operations and enhance its technology platform, 8thBridge StoreCast™, which powers in-stream shopping experiences that include a quick checkout feature inside Facebook’s News Feed and Fan Pages.
Founded in 2008 by CEO Wade Gerten, 8thBridge serves merchants including 1-800-Flowers.com, Lands’ End, Brooks Brothers, Delta Air Lines, Hallmark, HauteLook and Avon’s division mark.
In conjunction with the funding, Evangelos Simoudis, Managing Director of Trident Capital, has joined the company’s board of directors.
FinSMEs
21/03/2011