Personetics, a New York-based developer of a customer interactions technology for the financial services industry, completed a $6.5m funding.
Investors include Carmel Ventures and Sequoia Capital.
The company intends to use the funds to further develop its solutions and launch business development, marketing and sales operations.
Founded in 2010 by CEO David Sosna and David Govrin, Personetics provides a customer interactions technology to help financial institutions interact with their customers, responding to a major shift in their behavior, the channels that they use including Web, mobile and text banking.
The Personetics Digital Banker™ is designed to handle a wide variety of customer interactions and eliminates the need to switch channels from self-service to the call center.
The company has its R&D based in Tel Aviv, Israel.
In conjunction with the financing, Avi Zeevi of Carmel Ventures and Shmil Levy, of Sequoia Capital will join Personetics’ board of directors.