Brighter.com, a Santa Monica, CA-based dental care consumer website, has raised $8m in Series B funding.
The round was led by Benchmark Capital, with participation from existing investors Mayfield Fund, which led both a seed funding in January 2010 and Series A funding of $5M in December 2010.
The company intends to use the funds for consumer marketing initiatives and further development of its network of 25,000 dentists.
Launched in May 2010 and led by founder and CEO Jake Winebaum, Brighter.com allows people without dental insurance to compare dentists by reputation and by price, and offers discounts on procedures.
FinSMEs
16/08/2011