EDO Interactive, a Nashville, Tennessee-based provider of a digital deals and incentives platform, raised un undiscolsed sum in its Series B funding.
The round was co-led by Baird Venture Partners and VantagePoint Capital Partners, with participation from existing investors.
The company plans to use the funds to hire additional professionals in areas including sales, technology and analytics in Nashville and Chicago (http://www.edointeractive.com/careers/) and accelerate the growth its base of merchant customers.
Partnering brands currently includes Sur La Table, Barnes and Noble, iTunes, PetSmart, Subway, Kroger and Dick’s Sporting Goods.
Led by CEO Ed Braswell, EDO Interactive provides Prewards®, a platform designed to enable advertisers to offer digital deals and incentives that consumers can redeem by using their existing credit, debit or prepaid cards from participating financial institutions.
In conjunction with the transaction, BVP partner Benedict Rocchio and VantagePoint Capital Partners Managing Director Tom Bevilacqua will join the company’s Board of Directors.
FinSMEs
02/08/2011