Go Try It On, a New York-based developer of a mobile app that provides fashion advice, has raised $3m in Series A financing.
The round was led by a venture capital vehicle led by investors Len Blavatnik and Alex Zubillaga, Index Ventures and others.
The company, which aims to offer members personalized analysis of what to wear, intends to use the capital to continue building out its platform to enhance the data analytics behind the experience. Go Try It On plans to generate revenue by allowing brands to offer customize suggestions based on these results.
Along with fashion and beauty brand pilot partners, the company has just launched a Personal Stylist Network, which lets users form a network of their friends, co-workers, and participating stylists to ask advice on what to wear. Once a picture is posted, that image is pushed through to the individual’s participating network, resulting in real-time feedback.
Founded by creator Marissa Evans, Go Try It On has just launched its version 3.0 iPhone application and website.
In conjunction with the funding, Alex Zubillaga and Danny Rimer of Index Ventures, will join the company’s board.
FinSMEs
15/08/2011