Networked Insights, a New York, Chicago and Madison, Wisconsin-based developer of a marketing decision platform that helps companies use real-time data to optimize marketing, is raising $20m in Series B funding.
The round is being led by funds managed by Goldman Sachs Asset Management. Seed investors, including Kegonsa Capital Partners, were also invited to participate.
The company intends to use the funding to continue investments in machine learning technologies and in the IT architecture.
Founded in 2006 by CEO Dan Neely, Networked Insights provides a platform (SocialSense) that analyzes social data to uncover trends and consumer engagement opportunities that allow brands to optimize marketing, advertising, research and product development.
Customers include Samsung, MillerCoors, MTV Networks, Kraft and Starcom MediaVest, among others.
FinSMEs
29/09/2011