4INFO, a San Mateo, CA-based diversified mobile advertising, technology, and media company, has raised an additional $14m in funding.
Backers include Paul G. Allen’s Vulcan Capital, Mitsui Global Investment and existing investors Draper Fisher Jurvetson, Gannett, Mezzanine Capital and U.S. Venture Partners.
The company intends to use the funds to expand its recently formed AdHaven division. It will continue to develop the AdHaven Mobile Audience Platform, which serve mobile advertising campaigns across the mobile Web, rich media, mobile video, applications, tablets, and SMS, data and channel partnerships, and the AdHaven Audience Network, which serves targeted mobile ads for agencies and brands including Ford, Universal Pictures, KFC, Kmart, Amtrak, and Proctor & Gamble. Premium publishers include brands such as Gannett, CBS, NBC, Discovery Channel, Yahoo!, AOL, the National Basketball Association, IAC, E!, and The Weather Channel.
In conjunction with the funding, Stuart Nagae, Partner at Vulcan Capital, will be joining 4INFO’s board of directors.
Founded in 2004 and led by CEO Zaw Thet, the company has offices in New York, Los Angeles, Chicago and Boston.
FinSMEs
27/10/2011