Salorix, Inc., a Santa Clara, California-based social media marketing and analytics firm developing a new platform for social media campaign management, closed a $3.5m Series A funding.
The round was co-led by Inventus Capital Partners and Nexus Venture Partners.
The company intends to use the funding to advance its technology development efforts and provide customers with comprehensive and expanded solution sets for managing their social media campaigns effectively.
Founded in 2009 and led by CEO Dr. Santanu Bhattacharya, Salorix provides large brands and agencies with a Social Marketing Platform that enables multi-channel listening, social media campaign planning and engagement in a unified framework.
Customers include brands, advertisers and publishers such as Blue Shield of California, AARP, United Online, Interactive One, Positec, HP/ Palm, and agencies such as Mediacom, OMD and Universal McCann.
The company also has offices in New York City and Bangalore, India.
FinSMEs
14/11/2011