Urban Airship, a Portland, OR-based provider of a mobile engagement platform, has raised $15.1m in Series C funding.
Backers include strategic investors salesforce.com and Verizon and existing investors Foundry Group and True Ventures.
This investment brings the total raised by the company to date to $21.6m.
Led by CEO Scott Kveton, Urban Airship allows brands and developers to reach and engage target audiences and increase app revenue streams through push notification, rich messaging, in-app purchase, subscriptions and data tracking.
http://youtu.be/SBZErQQYX_w
The funding follows the company’s recent acquisition of SimpleGeo.
Customers include Dictionary.com, Groupon, Warner Bros., Weather Channel and Yahoo! among the others.
Urban Airship operates offices in San Francisco.
FinSMEs
07/11/2011