Amplifinity, formerly known as uRefer, an Ann Arbor, MI-based developer of word of mouth and and brand advocacy marketing technology, has closed a $2.5m Series A funding round with Early Stage Partners.
The company intends to use the funding to accelerate its growth, further enhance its technology, and grow its client base.
Founded in 2007 and led by CEO Paul Vlasic, Amplifinity provides an “Advocate Management Platform” designed to help clients identify their brand advocates, grow their consumer base and create wide-reaching social campaigns improved by the recommendations of actual customers.
The company serves marketing agencies and a full range of clients in numerous industries including Home Goods and Services, Banking and Hospitality and Entertainment.
FinSMEs
09/12/2011