SteelHouse, a Los Angeles, Calif.-based developer and provider of a Behavioral Commerce platform, has closed a $6.3m Series B funding.
Backers include Greycroft Partners, Rincon Venture Partners, Lighthouse Venture Group and original investors Baroda Ventures and Ron Conway/SV Angel.
The company intends to use the funding to bring its technology to market.
Led by CEO Mark Douglas, SteelHouse is pioneering the emerging field of Behavioral Commerce platform, which powers its Retargeting and Acquisition products to enable online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors, anywhere on the web through any device.
FinSMEs
02/12/2011