Bday, an Israeli-based start up that operates a Facebook application designed to help users in their gift giving needs, has raised $2m in Series A funding from Tel-Ad Electronics Ltd.
The company intends to use the capital to further expand its technology and product portfolio.
In conjunction with the funding, Bday has also launched the Bday Gift Finder, which helps users choose the right gifts by recommending gift cards based on recipients’ Facebook Likes and thorough analysis of the sentiment attached to those Likes. It works evaluating all fan pages associated with top brands and searches profiles only for Likes with a positive sentiment as determined by an actual person’s discerning eye, not by algorithms, which can be error-prone.
It also provides the ability to purchase cards for physical products (clothes and accessories) and virtual goods (online content and social games).
FinSMEs
01/02/2012