Mediamorph, a New York, Los Angeles and London-based provider of cloud-based software and managed services to content creators, programmers and distributors, has raised an additional $8m in funding.
Backers include Smedvig Capital and Motorola Mobility Ventures.
The company intends to use the capital to continue its expansion across new industry segments, as well as international markets.
Founded in 2007 by Chairman of the Board Shahid Khan and CEO Michael Sid, Mediamorph provides cross-platform media tracking, audience measurement and analytics, as well as rights and royalties management services. Its integrated modules allow media companies to sell, program, distribute, track, analyze, optimize and monetize content globally.
Customers include Cablevision, E! Networks, HBO, Lionsgate, Sony Pictures, Starz and Warner Bros, among others.
The company’s solution handles different types of content, including TV Shows, movies, games, apps, books, magazines, etc., across all types of business models, including individual sales, rentals, subscriptions, ad supported, etc., across all platforms, including on-line, mobile, tablet, connected TVs, game consoles, eBook readers, etc., globally.
FinSMEs
29/02/2012