Buysight, a California-based retargeting and performance display advertising company, has received $8m in a Series B venture capital funding.
The round, which brings the total amount raised by the company to date to $18m, was led by existing investors ONSET Ventures and Rembrandt Venture Partners.
Buysight intends to use the capital invest in its advertising platform, growing its engineering and operations teams, and expanding its sales force. To continue to grow, the company has hired Brian Ball as its Vice President of Business Operations and Account Management, reporting to the CEO. He will focus on media-buying operations, client-side campaign optimization systems and service, and other revenue-generating activities.
Led by CEO Armin Ebrahimi, Buysight delivers real-time behavioral advertising through its Buyer Targeting platform. Services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers.
The company, which has outgrown in Palo Alto, will be moving into new offices in Sunnyvale, CA, in April.
FinSMEs
21/03/2012