Sojern, an Omaha, NE-based travel data and media company, has raised $7.5m in additional funding.
Backers included new investor Industry Ventures and existing investors Norwest Venture Partners, Trident Capital and Focus Ventures.
Led by CEO Mark Rabe, Sojern offers:
– the Airline Boarding Pass, which is designed to enhance the overall air travel experience by providing relevant, targeted offers and content through air carriers including American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines;
– the Sojern Media Platform (SMP), an audience targeting product that combines the company’s proprietary data, targeting algorithms, advanced media buying and optimization technology.
To support its expansion into audience targeting and data management, the company has embarked on a comprehensive rebranding campaign.