Simulmedia, a New York City-based targeted television advertising startup, has raised $6m in third funding.
Backers include existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments.
This round brings the total amount raised by Simulmedia to date to $27.25m.
The company intends to use the funding to expand its ad network.
Led by Dave Morgan, founder and CEO, the startup operates the Simulmedia Audience Network, a data-driven audience network for television, whose TV viewing prediction and analytics platform is powered by data from more than 17 million set-top boxes and is leveraged to target ads reaching all 116 million US TV households including analog homes.
To date, the company has run over 200 campaigns for 11 different media agencies on behalf of 24 different TV advertisers in the entertainment, travel, and financial services categories.
Over the past 9 months Simulmedia has grown from 20 to 40 employees with revenue doubling every quarter.
FinSMEs
02/05/2012