TidePool, a Los Angeles-based start up that is building a real-time complexity analytics platform to measure and assess psychological characteristics expressed online, raised $1.5m in seed funding.
The round was led by Mike Hirshland of Resolute.VC and Michael Dearing of Harrison Metal Capital, with participation from Jarl Mohn, Tim Draper, Peggy and Jim Davis, and Jeff Lipp.
TidePool intends to use the funding to develop the online social experience bringing imagination and creativity to testing.
Founded by CEO Kabir and Dr. Galen Buckwalter, founding Chief Science Officer at eHarmony, the company relies on a patent-pending assessment system that utilizes visual stimuli in a gamified environment to assess seven key psychological characteristics.
It is part of the inaugural portfolio at Los Angeles-based startup accelerator Amplify (red here).
FinSMEs
04/05/2012
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