ePrize, a Detroit, MI-based mobile, social and web campaign business, has been acquired by private equity firm Catterton Partners.
The amount of the transaction was not disclosed.
The company intends to use the capital to accelerate its expansion, particularly in the multi-channel engagement and CRM fields.
Founded in 1999 and led by Matt Wise, CEO, who will continue to lead the company following the investment, ePrize specializes in mobile, social and web campaigns. It offers a technology platform that enables brands to engage with consumers through mobile devices and social media. In July 2011, the company acquired a division of Apollo Data Technologies, and in January 2012, acquired Cellit, a mobile solutions business.
Clients include Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T, among others.
ePrize also has offices in New York, Chicago, Los Angeles and Seattle.
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