Personal Retailing Inc., has launched FabKids, a new children’s brand and personalized e-commerce service, with $2.6m in Series A funding.
The round was led by Hillsven Capital, with additional participation from Silicon Valley entrepreneurs and angel investors including Brian Sugar, CEO of Sugar, Inc.
Led by serial entrepreneur CEO Andy Moss and actress Christina Applegate, FabKids delivers complete outfits designed, created by and sold exclusively on FabKids.com.
The company, which launches with its Back-to-School collection of over 100 “ready-to-play” outfits for girls sizes 2-8, with sizes 10 and 12 soon to follow, also plans to expand into additional categories, beginning with Boys and Infant/Baby apparel to be introduced in 2013.
FinSMEs
02/08/2012