Healthrageous, Inc., a Boston, MA-based personalized health technology company, has received $6.5m in Series B financing.
Backers include North Bridge Venture Partners, Egan-Managed Capital, Long River Ventures and an undisclosed investor.
The company intends to use the proceeds from the round, which brings its total financing to $15m since 2010, to further enhance its consumer facing user interfaces (web and mobile app), analytics engines, and machine learning platform.
Led by CEO and founder Rick Lee, Healthrageous aims to provide health self-management solutions via the web and a mobile app. The company’s proprietary platform incorporates personalized goal setting, health journey maps with gaming dynamics, biometric feedback and interactive digital coaching.
The digital coach leverages multiple tools such as inspirational messages, recognition and incentives, challenges, social networking, trackers and reminders, and interactive educational content.
FinSMEs
15/10/2012