Switchfly, Inc., a San Francisco, CA-based software-as-a-service (SaaS) provider of travel, loyalty, online payment and social technology solutions, has raised an additional $2.8m to complete its Series C funding.
The $17.8m round was first announced in March 2012 with an initial $15m investment (read here).
Participating in this final tranche is new investor Thayer Ventures, and existing investors Azure Capital Partners, Canaan Partners and StarVest Partners.
The company intends to use the new capital for continued development of a single global technology platform that can be localized for each market.
Founded in 2003 and led by Daniel Farrar, CEO, Switchfly provides a product suite that includes white label travel commerce and loyalty redemption platforms, a loyalty payments engine for digital wallets, social network engagement products through Topguest, mobile solutions for travel and loyalty partners, and personalized marketing solutions. Clients include well-known brands such as American Airlines, American Express, Emirates Airline, Intercontinental Hotels & Resorts, JetBlue, LATAM Airlines Group, Lufthansa, PayPal, Starwood Hotels & Resorts and United Airlines.
FinSMEs
12/10/2012