AOL Inc. (NYSE: AOL) is buying Buysight Inc., a California-based retargeting and performance display advertising company.
The amount and terms of the deal were not released.
Founded in 2008 and CEO Armin Ebrahimi, Buysight operates a Buyer Targeting platform and offers client advertising services. It will become part of AOL’s Advertising.com Group, which includes Advertising.com, ADTECH, The AOL On Network, goviral, and Pictela.
The company’s Dynamic Creative Optimization and machine learning capabilities will further enhance AdLearn, AOL’s optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.
Buysight was funded by ONSET Ventures and Rembrandt Venture Partners (read here).
FinSMEs
10/12/2012