Beachbody, LLC, a marketer of health and fitness programs and products, has received a minority growth capital investment from private equity LNK Partners.
The amount of the deal was not disclosed.
The company intends to use the proceeds from the investment to further accelerate its expansion.
Founded in 1998 by Carl Daikeler, CEO, and Jon Congdon, Beachbody offers an expanding portfolio of health and fitness programs and products, such as P90X®, INSANITY®, Shakeology®, Ultimate Reset™ and 10-Minute Trainer®, through direct response television, e-commerce, and a direct sales network of coaches who also provide guidance and support to customers.
In conjunction with the investment, two of LNK’s partners will join Beachbody’s Board of Directors.
FinSMEs
11/12/2012