Dachis Group, an Austin, Texas-based provider of data-driven social marketing solutions, completed a $7.5m Series C funding.
The round was led by Austin Ventures.
The company intends to use the capital to accelerate the development of its core big data social analytics platform, and expand adoption of its social marketing solutions.
Led by Jeffrey Dachis, Founder, CEO and Chairman, Dachis Group offers a big data social marketing analytics platform for the complex measurement and amplification needs of global brands.
Its big data social analytics platform delivers insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, and 100 million social accounts from 233 countries across dozens of the largest social platforms.
The company serves large brand marketers and their agencies including Disney, Estée Lauder, US Cellular, Hewlett Packard, Nestlé, and Nokia.
FinSMEs
20/03/2013
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