Dynamic Yield, a Tel-Aviv, Israel-based developer of real-time audience personalization software for online publishers and e-commerce websites, secured $2m in Series A funding.
The round was led by Bessemer Venture Partners, with participation from the New York Times Company and Innovation Endeavors.
The company plans to use the funds to expand its global presence by opening a New York City office and grow its customer base.
Founded in 2012 by Liad Agmon, CEO, Dynamic Yield provides website owners with an automated SaaS solution that measures the revenue impact of each page layout and individual in-page components, including user engagement, ad clicks, product purchases, social sharing and page-views.
FinSMEs
24/04/2013