Kabam, a San Francisco, California-based developer of free-to-play core games, launched a $50m fund for Asian game developers who want to reach North American and European markets.
Headquartered in San Francisco with offices in Beijing, Kabam Western World Developers Fund (WWDevFund) aims to help the best developers from China, Japan, South Korea and other countries with experience in top grossing free-to-play games and an interest in reaching players in western markets, promote their games on the Apple, Google, and Facebook platforms, leverage Kabam’s relationships with European distributors such as ProSieben, and cross-promote with the company’s highly monetized games, which include high grossing apps on iOS, Android stores, and the Web.
Marketing commitments will be based on mutually-established revenue goals.
Along with the program, Kabam, which has in-house game development teams and experience working with third-party publishers, will make available its expertise with development issues such as accelerated learnings of western monetization strategies and shared best practices for discoverability, culturalization, community management, and localization for western players.
Led by Co-Founder and CEO Kevin Chou, Kabam develops free-to-play core games (including Kingdoms of Camelot franchise) with 1st and 3rd party published titles available on mobile devices via the Apple Store, Google Play, and on the Web via Facebook, Yahoo, Kabam.com and other platforms.
The company has 600 employees across three continents and is backed by Google, Warner Brothers, MGM, SK Telecom, Intel, Canaan Partners, Redpoint Ventures and Pinnacle Ventures.
Interested developers may contact Kabam at http://corporate.kabam.com/contact/ (Third-Party Publishing) or by emailing [email protected].
FinSMEs
16/04/2013
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