Tealium, a San Diego, CA-based provider of enterprise tag management solutions, raised $15.6m in Series C funding.
The round was led by Tenaya Capital, with participation from Battery Ventures and Presidio Ventures.
The company intends to use the funding to expand product development, customer operations and go-to-market efforts.
Led by Jeff Lunsford, CEO, and Mike Anderson, chairman, CTO and co-founder, Tealium provides a web-based enterprise tag management service that makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Tealium allows organizations to streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives.
Clients include Petco, Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, etc.
The company is headquarterd at San Diego’s Torrey Pines Science and Technology Park.
FinSMEs
04/04/2013
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