SocialWire, a San Francisco, CA-based provider of a dynamic product ads platform, raised $1m in additional funding.
Backers included SoftTech VC, First Round Capital, 500 Startups, Accelerator Ventures, and Joi Ito.
The company intends to use the funds to develop technology behind its platform.
Led by founder Selcuk Atli, Chief Executive Officer Bob Buch, and Chief Technology Officer Ryo Chijiiwa, SocialWire provides a recommendation engine for ads. The company aims to help online retailers leverage their customer data to turn their catalogs into personalized product ads and dynamically target them to the right customers, both existing and new.
The company is also hiring (read here).
FinSMEs
03/05/2013