According to TechCrunch, EyeView, a New York City-based personalized video advertising company, raised $8.1m in Series C funding.
The round was led by Marker, with participation from Lightspeed Venture Partners, Gemini Israel Funds, and Nauta Capital.
Founded in 2007 by CEO Oren Harnevo, Eyeview develops technology solutions that enable advertisers and agencies to create and target personalized video ads. Its technology integrates real-time messaging into video creative to deliver an individualized viewing experience to amplify brand messaging and making video more relevant and effective.
The company, which has R&D center in Tel Aviv, Israel, is currently hiring (read here).
FinSMEs
05/08/2013