TagMan, a NYC- and London, UK-based marketing data platform provider, raised US$5m in new funding.
Backers included digital media investment firms and existing investors Greycroft Partners, iNovia Capital and Silicon Valley Bank.
The company intends to use the funds to grow its global partnership program, STREAM, which was launched in October 2012 and expand its customer base globally.
Led by Jon Baron, CEO, TagMan provides a global Tag Management System (TMS,) Marketing Data and Marketing Attribution platform, which allows marketers to visualize the customer path to purchase and marketing analytics dashboards to see the impact of advertising spend.
STREAM offers streamlined tag implementations, real-time, tag enabled data collection and cross-channel marketing data via certified partners such as marketing and analytics agencies, CRM, marketing and ecommerce platforms, which add TagMan’s solution and their own offering (professional services such as consulting, training, implementation, media buying and other marketing services).
TagMan’s clients include Vodafone, Travelocity, Spotify, John Lewis, Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVo, and Tesco Mobile.
The company is hiring.
FinSMEs
22/08/2013
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