Applauze, a Mountain View, Calif.-based provider of a mobile event app, raised $7.2m in funding.
According to AllThingD, backers included True Ventures, m8 Capital and StubHub co-founder Jeff Fluhr.
Launched in March 2013 by Kiran Bellubbi, Applauze is an iOS app that uses data analytics and machine learning to discover (from primary providers and secondary markets) and recommend relevant concerts, theater productions, sports games, community events, etc., happening every day to users, who can then purchase tickets via the app and share them with friends.
The service is available across more than 40 U.S. and Canadian cities.
FinSMEs
25/10/2013