Sweetspot Intelligence, a provider of a Business Intelligence platform, raised over €1m in equity funding and public loans.
Backers included Inveready and Cube Investments, which was recently established a €10m fund focused on digital projects.
The company intends to use the funds for international expansion.
Founded as a spin-off of Divisadero, a consulting firm of digital analytics, by Sergio Maldonado, CEO, Sweetspot provides a cloud-based Business Intelligence platform focused on marketing departments, agencies and media. It aims to simplify the creation of management scorecards from multiple data sources and incorporate a workflow system to facilitate group decision-making and to track its impact on business metrics.
The company has 15 customers (including Procter & Gamble in the U.S., Philips in the Netherlands and Volkswagen in Mexico) and is expected to exceed €800k turnover in 2013. It has 23 international partners which help with worldwide product commercialization.
Sweetspot has offices in Asturias, Barcelona and New York.
FinSMEs
20/10/2013