CheckBonus Srl, a Milan, Italy-based mobile store traffic app, launched a partnership with electronic retailer Marco Polo Expert.
The deal will allow Marco Polo Expert stores in Milan to generate traffic via mobile by rewarding people for any check-in and allowing companies to communicate incentives and deals and monitor consumer behaviour.
To this end, CheckBonus leverages ibeacons, which allow retail partners to push promotions and alerts to mobile consumers, who can collect points to unlock promotions and incentives to acquire their products.
The app is available for iOS (iPhone and iPod touch).
The company, which also partners with sports retailer BricoSport, was co-founded in 2012 by CEO Pierluigi Casolari and CTO Yuri Ceschin.
Casolari told me they are currently seeking funds following a pre-seed round closed in July 2013 with Key Capital, a Milan-based venture incubator (read here).
FinSMEs
14/02/2014