Madison Plus Select, Inc., an online retailer of women’s fashions in sizes 10+, completed a first close in its seed round of funding of undisclosed amount.
Backers included:
– Joanne Wilson, a NYC-based angel investor;
– Tom Kalaris, the former Chief Executive of Wealth & Investment Banking at Barclays Bank PLC; and
– Amy Nauiokas, founder of Archer Gray Productions and angel investor.
The company intends to use the funds to expand its sales and marketing efforts to increase its customer base and its inventory.
Founded by Aimee Cheshire in 2009, Madison Plus began as a personal blog delivering first-hand plus size fashion news, insights, trends and style advice and created in 2013 Madison Plus “Select”, an e-commerce arm, under the leadership of CEO David Wechsler.
Madison Plus Select is a plus size online retailer offering a curated selection of quality clothing from niche designers, including some lines the company carries exclusively. Every item is hand selected by plus size industry veteran and Founder Aimee Cheshire who also shares her fashion advice and style tips via the Madison Plus blog.
FinSMEs
19/02/2014