ZEFR, a Venice, CA-based provider of a SaaS platform for brands and content management on YouTube, raised $30m in financing.
The round was led by Institutional Venture Partners (IVP) with participation from existing investors U.S. Venture Partners, Shasta Ventures, First Round Capital and Richmond Park Partners. In conjunction with the financing, IVP General Partner Dennis Phelps joined ZEFR’s board of directors.
The company intends to use the funds for software development and growth of its sales and marketing teams.
Led by Zach James, co-founder, ZEFR provides clients with a platform (BrandID) to connect fans and franchises and help brands manage and monetize their fans. Its solution helps partners understand fans, monetize IP, create awareness and build an audience on YouTube.
Clients include adidas, Warner Bros., Sony Music, Real Madrid, Universal Pictures, Saturday Night Live, Hasbro Studios, etc.
FinSMEs
26/02/2014