AppsFlyer, a Hertzelia, Israel-based mobile app measurement, attribution and analytics SaaS solution, raised a $7.1M Series A funding.
Backers included Pitango Venture Capital and current investor Magma Venture Partners. As part of the round, Eitan Bek, General Partner at Pitango Venture Capital, will join the board.
The company intends to use the funds to expand R&D, product offering, business development, customer support and grow internationally (opening new offices in New York City, San Francisco and Beijing).
Led by CEO and co-founder Oren Kaniel, AppsFlyer provides a mobile app tracking and campaign analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social. Its NativeTrack™ technology provides a universal, independent attribution authority that integrates with more than 350 ad networks and media sources.
Clients include SEGA, Alawar, Foursquare, Baidu and Mail.ru.
AppsFlyer is a Facebook Mobile Measurement Partner.
FinSMEs
05/03/2014