Ebuzzing, a provider of technology-driven video advertising solutions, merged with Teads, a video ad management supply side platform (SSP).
The deal will create one of the largest businesses of its kind (with a $70 million turnover in 2013 and expected $100m in 2014) with a view to listing on the NASDAQ next year.
Following the transaction. both entities will remain independent with Pierre Chappaz named the President and CEO of the group, Loic Soubeyrand remaining Teads CEO and Bertrand Quesada becoming Ebuzzing CEO. In addition,
Pascal Gauthier, former COO of Criteo, and Anthony Rhind, former co-CEO of Havas Digital, joined Ebuzzing and Teads board.
The newly formed group now has over 300 employees based across 10 countries (USA, UK, France, Germany, Italy, Spain, Switzerland, Luxembourg, Mexico and Korea).
It covers a large percentage of the online video advertising ecosystem with new video advertising formats called Outstream, which sit outside of the video stream and instead is placed within any other type of content.
Created in 2007 by Bertrand Quesada and Pierre Chappaz, Ebuzzing has been backed by Lightspeed Ventures, Gimv, TF1 and Pierre Chappaz receiving a total investment of $47m.
Created in 2011 by Loïc Soubeyrand, Loïc Jaures and Olivier Reynaud, Teads raised $5.5m from Elaia Partners and Partech Ventures funds.
FinSMEs
28/03/2014