Grapeshot, a a New York and London, UK-based digital advertising technology company specializing in keyword contextual targeting, completed a $3.3m funding round.
The round was led by new investor Albion Ventures, with participation from existing investors IQ Capital and current Grapeshot Chairman Tim Schoonmaker. In conjunction with the funding, Robert Whitby-Smith joined Grapeshot’s Board of Directors.
The company intends to use the funds to further expand operations and to integrate its keyword contextual technology and services into more platforms and exchanges on a global basis.
Led by John Snyder, CEO, Grapeshot uses keywords to identify and select the editorial content and context most relevant to a brand marketer’s messages improving engagement between advertising and audiences.
FinSMEs
28/03/2014