Ditto Labs, a Cambridge, MA-based provider of photo-analytics solutions, raised $2.2m in funding.
Backers included:
– Ken Barnett, CEO The Mars Agency
– Anthony Tjan, Managing Partner, Cue Ball Group
– John Battelle, Executive Chairman Sovrn Holdings
– David William Baum, Partner, Stage 1 Strategies
– David DeMuth, Co-CEO, Doner Advertising
– Nicholas Negroponte, co-founder MIT Media Lab
– Brad Oleshansky, Entrepreneur and marketing industry veteran
– Mike Sheehan, former CEO Hill Holliday, now CEO The Boston Globe
Led by David Rose, CEO, Ditto uses proprietary computer vision technology to mine the daily torrent of photos to help brands understand and target audiences via real-time firehose and API access.
In details, it aims to help digital marketers:
– Target ads based on products, brands and categories consumers actually use
– Identify customer affinities and analyze seasonal, geographic and competitive trends
– Find, engage and grow audiences based on the content of public photos.
FinSMEs
14/05/2014