The Cloakroom, an Amsterdam, The Netherlands-based free personal shopper for men, raised €1.2m in funding.
The round was led by Connect Ventures with participation from angel investors Hein Pretorius (Naspers) and Kees Koolen (Booking and Uber).
The company intends to use the funds to open local offices across Europe and build a tech-based outfit curation platform.
Launched 11 months ago by Kasper Brandi Petersen and Asbjørn Jørgensen, The Cloakroom assigns a personal shopper to each customer for free. After doing an online style quiz, a personal shopper will contact the client and discuss their needs and wishes. A box with hand-picked items and a handwritten personal note will be sent to his home or office.
The company, which currently has a team of 30 fashionistas and developers, has created partnerships with fashion brands such as Hugo Boss, Tiger of Sweden, Scotch & Soda, Filippa K and Tommy Hilfiger.
The company is hiring.
FinSMEs
19/05/2014