Unified has acquired awe.sm, a San Francisco, CA-based social media measurement platform.
The amount of the deal was not disclosed.
Led by Sheldon Owen, CEO and co-founder, Unified is a provider of cloud-based solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across social networks. Following the transaction, awe.sm’s technology will be integrated into its Unified Social Operating Platform (SOP).
The combined companies, which now serve over 600 customers, including leading Global 2000 enterprises and agencies, now offer:
– Attribution, action and conversion tracking across social, mobile, digital and offline marketing programs;
– Patent-pending ROI measurement across paid, owned, and earned media; and
– An open API framework for partners and developers;
Led by Fred McIntyre, CEO, awe.sm was backed by Foundry Group, GRP Partners, Neu Venture Capital and kbs+p Ventures (read here).
FinSMEs
03/05/2014