Mailigen, a New York City, NY-based provider of an integrated marketing service, received an over $500k seed funding.
Backers included investors from Europe, Asia and the U.S., with the biggest part being raised from FlyCap, a Latvia-based investment fund.
The company intends to use the funds for technology improvement and development of marketing features including an improved infrastructure, in-depth data analysis, event management, responsive email templates, mobile version of the platform and video integration. Part of the funding will be spent on an educational program, events and other marketing activities to develop the email marketing industry in Northern Europe.
Led by Janis Rose, CEO, Mailigen provides an integrated marketing platform offering email, mobile and social media marketing platforms to customers in more than 100 countries all over the world.
Beside the U.S. which is the main target market, the company has established its presence in China and Russia as well.
FinSMEs
28/07/2014