AppNexus, a NYC-based ad technology company, received a $25m investment from WPP.
The investment added to the $85m in funding the company recently raised at a valuation of $1.2 billion.
AppNexus also acquired Xaxis, a global digital media platform that programmatically connects advertisers and publishers to audiences across channels. Led by Brian Lesser, CEO, Xaxis works with over 2,700 clients across 33 markets in North America, Europe, Asia Pacific and Latin America. Following the acquisition, whose amount was not disclosed, Open AdStream® (OAS), its premium ad-serving technology, is known as Xaxis For Publishers.
Led by Brian O’Kelley, CEO, AppNexus had acquired Alenty in June 2014 (read here).
FinSMEs
22/09/2014
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